June 3

(eMarketer) A digital revolution in couponing coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience of millions of U.S. consumers.

eMarketer estimates that by the end of 2011, nearly half of U.S. adult Internet users, or 88.2 million people, will have redeemed an online coupon or code for use either online or offline in the past year. By 2013, 96.8 million adults will redeem an online coupon.

For the full report, visit http://bit.ly/lZfDE1

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