April 8

(LA Times) “East Coast burger chain Five Guys is moving aggressively into Southern California. Some say that despite intense customer loyalty, In-N-Out should worry.  The privately held chain, which has 770 locations in the U.S. and Canada, began moving into California two years ago with a handful of shops in Orange County and the Inland Empire.  Now there are 27 locations in the state, but Five Guys has sold the rights to open 200 more in Southern California alone — nearly double the number operated here by In-N-Out. Next up is a Culver City location, set to open in mid-April.  But to really make inroads here, Five Guys will have to get past a major hurdle: the intense loyalty of In-N-Out customers.”  For the complete article, visit http://lat.ms/gtlx8K

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