May 10

If you’re in marketing, advertising, publishing, or media services — this is critical knowledge if you want to stay ahead of the curve.  Two years from now, don’t say I didn’t give you a heads up….

The world is on the verge of a startling transformation in publishing.  E-readers, like Kindle, only present existing content in a digital form.  That’s blah.  Child’s play.  The true revolution in publishing is about to unfold before our eyes…and, in fact, all of our senses.

The future of publishing is an immersive, multi-media platform that allows users to interact with the content.  Not just display it.  But actually create an experience that’s unique to each and every reader (or, more appropriate, each participant).

Software platforms to develop such immersive content are becoming available.  I encourage you to view the following four-minute video:  http://www.ted.com/talks/mike_matas.htmlIt will blow you away.

From a marketing standpoint, the possibilities and opportunities are boundless….

For instance, imagine creating interactive “product placements” that are unique to not only the content of the material — but also tailored to the reader’s / participant’s unique purchasing habits.  The information cloud — and now the publishing technology — will start making this very possible.  And very soon.

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