March 25

[youtube Nb_Hc3u8AHQ]

Sealy’s eye-catching TV spot “After Glow” shows couples in bed & blissfully smiling — just moments after morning activities.  The soundtrack is from the classic “Just a little lovin'” — with the female vocalist singing “Just a little lovin’, early mornin’.  Just a little lovin’, for starting off the day….”  The spot ends with the tagline “It’s Better on Springs.”  Spring-mattress companies have been losing market share to memory-foam competitors.  Interesting to see how Sealy is fighting back, focusing on…shall we say…product performance.  If the embedded video doesn’t show, here’s the direct link on YouTube


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