Provocative “It’s Better on Springs” TV spot by Sealy
March
25
[youtube Nb_Hc3u8AHQ]
Sealy’s eye-catching TV spot “After Glow” shows couples in bed & blissfully smiling — just moments after morning activities. The soundtrack is from the classic “Just a little lovin'” — with the female vocalist singing “Just a little lovin’, early mornin’. Just a little lovin’, for starting off the day….” The spot ends with the tagline “It’s Better on Springs.” Spring-mattress companies have been losing market share to memory-foam competitors. Interesting to see how Sealy is fighting back, focusing on…shall we say…product performance. If the embedded video doesn’t show, here’s the direct link on YouTube http://bit.ly/dZMjor