April 5

(Andrei Hagiu, Harvard Business Review) “Much is being written about the impact that new communication technologies and channels (blogs, Facebook, Twitter, YouTube) have on traditional marketing. The deeper question is: Will these new communication channels actually force material changes not just in the way companies market their products but in the strategies and operations they use to develop and build those products as well? In my view, the answer is an emphatic yes. It’s another instance of the proverbial medium that changes the content.”  To read Andrei’s intriguing article, follow this link:  http://bit.ly/esfnu6